India’s leading FMCG takes QUALITY to next level

Our client is one of the oldest players and market leader in the snack food industry. The organization was facing increasing threat from emerging players with deep pockets and manufacturing facilities set up with the latest technology. In contrast Company FMCG’s facilities are decades old and there is also heavy reliance on contract manufacturers across the country. The company’s strengths include a strong brand image and customer perception as well as the entire range of product variants catering to all tastes and segments. However, customer complaints had been rising in the recent years and perception of quality falling as customers have started comparison with newly introduced competing products